Brand24 – The AI-Powered Social Listening Tool Protecting Brands

Brand24 is a leading AI-driven media monitoring and social listening platform that tracks real-time mentions of your brand, competitors, or keywords across 25M+ online sources—including social media, news, blogs, podcasts, forums, reviews, and more. Founded in 2011 and enhanced with cutting-edge AI in 2025, it delivers actionable insights on sentiment, trends, influencers, and reputation. Trusted by thousands (including Intel and IKEA), it’s ideal for marketers avoiding crises or spotting opportunities. G2 rates it 4.6/5 (294+ reviews in 2025), praising intuitive dashboards and support, though some note noise in results.

Key Features (2025 Edition)

Real-Time Mention Tracking — Monitors millions of sources; instant alerts via email/Slack for spikes or sentiment shifts.
AI Insights & Reports — Generates weekly summaries, topic analysis, anomaly detection, and nuanced sentiment (e.g., anger vs. sadness).
Sentiment & Emotion Analysis — Advanced AI detects context and emotions for deeper understanding.
Influencer & Competitor Scoring — Identifies top voices and benchmarks share of voice.
Chatbeat (New 2025) — Tracks brand portrayal in AI chatbots (e.g., ChatGPT responses) for SEO in generative engines.
Filters & Dashboards — Boolean search, geolocation, custom reports; mobile app for on-the-go.
2025 Upgrades — Sharper AI sentiment, anomaly detector, and chatbot visibility tools.

Where You Can Use Brand24

Marketers/PR Teams → Campaign tracking, crisis management, trend spotting.
Agencies → Client reports and competitor analysis.
Customer Support → Real-time feedback and engagement.
SMBs/Startups → Affordable reputation monitoring.
Indian Brands → Multilingual support for local markets.

Free or Paid?

Free Trial → 14 days full access (no card required).
Individual/Starter → ~$99–$199/month – Basic keywords/mentions for solos.
Team/Pro → ~$179–$299/month – More keywords, AI insights, team collab.
Enterprise → $399–$599+/month – Unlimited, API, custom features. Annual saves 20%; overages for extra mentions.